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About Yaseen

Experience

Oct 2025 –
Feb 2026

Marketing Manager

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V-Kool Emirates

Dubai, UAE

  • Led the strategic planning and execution of end-to-end marketing initiatives to accelerate brand growth, market share, and revenue performance in the UAE automotive protection industry.

  • Designed and scaled high-performance digital acquisition funnels across Meta and Google, reducing Cost Per Lead (CPL) from AED 24 to AED 14 while significantly improving both lead volume and quality.

  • Built and optimized audience segmentation, creative testing frameworks, and conversion pathways to enhance campaign efficiency and sustainable lead generation.

  • Orchestrated integrated 360° campaigns for PPF, window tint, and ceramic services, combining performance marketing, tactical offers, and seasonal activations.

  • Directed brand communication, content strategy, and creative production across social media, website, and offline channels, ensuring consistent premium positioning and storytelling.

  • Strengthened alignment between marketing, sales, and operations.

  • Developed data-driven performance dashboards and reporting models to track KPIs, forecast ROI, and support strategic decision-making by leadership.

  • Enhanced digital infrastructure through website optimization, SEO architecture improvements, UX enhancements, and conversion-focused content strategy.

  • Managed marketing budgets, agencies, and vendors to maximize ROI and ensure scalable, sustainable growth.

Feb 2025 –

Jul 2025

(6month contract)

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Marketing Executive

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Dubai Golf

Dubai, UAE

  • Developed and executed a full-spectrum marketing strategy for Viya Fit, encompassing online and offline channels to position the brand as a premium fitness destination in Dubai Marina.

  • Led digital marketing efforts including performance media (Google, Meta), SEO, and email/WhatsApp automation, resulting in high-volume lead generation and campaign ROI.

  • Conceptualized and executed ATL and BTL campaigns across Dubai Marina including radio, outdoor activations, flyers, and tactical guest pass drives.

  • Built and implemented a comprehensive content strategy with tailored campaigns across Instagram, YouTube Shorts, and email newsletters to maximize brand exposure and engagement.

  • Directed the design and development of the Viya Fit website, with optimized UX, SEO architecture, and integrated CRM workflows.

  • Designed full suite of marketing and brand collateral, including creative assets, motion graphics, paid campaign visuals, event merch, and environmental branding.

  • Orchestrated influencer marketing programs, UGC content pipelines, and community-building activations to drive local relevance.

  • Led internal and agency teams in the creation of campaign narratives, copywriting, and scripts for brand storytelling including video, OOH, and internal comms.

  • Delivered brand strategy anchored on three segmented positioning identities: Futuristic Minimalism, Soft Luxury, and Urban Brutalism, used across all campaigns.

  • Drove consistent brand building through visual identity rollout, voice/tone guidelines, and end-to-end content production oversight.

  • Measured marketing performance with data dashboards, tracking KPIs such as, ROAS, and engagement benchmarks to optimize campaign results.

Jun 2023 –

Oct 2024

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Marketing Specialist

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Dubai Crocodile Park

Dubai, UAE

  • Boosted organic traffic by 80% through effective SEO optimization, elevating the park's website rankings for targeted keywords.

  • Surpassed KPIs by 70% through optimized paid advertising campaigns on META and Google, driven by data analysis.

  • Increased audience engagement by 30% through the creation and curation of compelling social media content.

  • Improved website performance by 90% through user behavior analysis and data-driven enhancements, ensuring a seamless user experience.

  • Crafted high-quality visual materials for digital and print media, maintaining a cohesive and visually appealing brand identity.

  • Designed targeted landing pages that achieved a 43% increase in conversion rates, enhancing campaign effectiveness.

  • Provided strategic recommendations for future marketing initiatives based on in-depth performance reports of paid campaigns.

  • Secured prominent media coverage in Forbes Middle East, Khaleej Times, and other leading publications by collaborating with media agencies, enhancing the park’s public image.

  • Executed influencer marketing campaigns that led to a 60% increase in brand awareness and expanded audience reach.

  • Planned and scheduled content strategically to ensure consistent brand messaging across all channels, reinforcing the park’s brand narrative.

  • Maintained a positive brand reputation across both online and offline marketing channels, ensuring brand consistency.

Dec 2022 –

Feb 2023

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Marketing Communications Coordinator

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Sharjah Performing

Arts Academy

Sharjah, UAE

  • Collaborated with cross-functional teams to ensure effective communication both internally and externally.

  • Directed the creation, execution, and evaluation of strategic marketing plans aimed at enhancing brand visibility and achieving business objectives.

  • Produced and managed engaging communications for a variety of stakeholders, including website content, press releases, articles, social media, and marketing collateral.

  • Designed high-impact visual content for multiple channels, such as social media, print, email campaigns, website graphics, digital flyers, and brochures.

  • Developed and executed media communication strategies to boost public engagement.

  • Organized and executed successful in-house events, handling design, press coverage, influencer participation, student involvement, and staff coordination.

Mar 2022 –

Dec 2022

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Marketing Communications Coordinator

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Dubai Offshore

Sailing Club

Dubai, UAE

  • Executed, monitored, and optimized SEO-driven content, strategic campaigns, email marketing, and social media efforts to enhance brand visibility and audience engagement.

  • Developed and managed creative marketing campaigns for various company events and initiatives, ensuring alignment with brand messaging and achievement of campaign goals.

  • Collaborated with cross-functional teams including F&B, operations, and sailing, to produce content that aligns with business objectives.

  • Implemented and refined social media optimization (SMO) strategies, increasing platform reach and engagement.

  • Managed content distribution across the website, social media channels, and MailChimp to maximize brand exposure and audience outreach.

  • Automated weekly newsletters via MailChimp RSS feed, keeping members and staff updated on upcoming events and company news.

  • Led the development of a new WordPress website for a prestigious international sailing event, ensuring a seamless user experience and showcasing the event's unique features.

  • Crafted comprehensive marketing strategies and guidelines for targeted initiatives and events, ensuring cohesive brand positioning and consistent messaging.

Nov 2020 –

Feb 2022

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Digital Marketing Executive 

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Power Group of Companies

  • Drove strategy across SEO, SEM, display, and email marketing.

  • Led e-commerce UX optimization and performance improvements.

  • Delivered ROI-based decision-making through analytics and competitive benchmarking.

  • Built and maintained strong client relationships, working closely with the operations team to ensure exceptional service delivery and operational efficiency for key clients.

  • Managed and optimized an e-commerce website and app, focusing on improving user experience, functionality, and overall performance.

Dubai, UAE

Nov 2019 –

Nov 2020

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Digital Marketing Executive 

Aster Hospital

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  • Managed paid and organic campaigns, scaled engagement and conversions. 

  • Executed high-performing email workflows and community management.

  • Implemented effective email marketing strategies, including campaign planning, execution, and performance analysis to enhance audience reach and boost conversion rates

Dubai, UAE

Jan 2015 –

Jan 2019

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Digital Marketing Executive

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Noviindus Technologies

  • Led multi-client digital marketing initiatives across web, SEO, and social.

  • Applied professional photography skills to capture high-quality product images, effectively showcasing clients' offerings and engaging target audiences 

  • Expertly managed digital marketing efforts for clients, utilizing multiple online channels and platforms to boost brand visibility, drive website traffic, and generate leads.

Calicut, India

Key Achievements

  • Developed and implemented an integrated go-to-market strategy for Viya Fit’s launch in Summer 2025.

  • Spearheaded brand building for a new premium fitness concept in Dubai Marina (Viya Fit), establishing strong positioning and awareness in a competitive market.

  • Drove lead generation strategies for Viya Fit, delivering a steady pipeline of qualified prospects ahead of launch.

  • Managed and allocated a $110,000 marketing budget over a 6-month period, optimizing for maximum effectiveness and return on investment (ROI).

  • Optimized the admissions process, leading to a 50% increase in admissions and significantly improving user experience.

  • Led the development of a comprehensive website for the prestigious Dubai to Muscat Race, integrating seamless online registration and secure payment systems.

  • Created and launched an engaging Online Yearbook, demonstrating strong copywriting and content creation skills.

  • Implemented innovative marketing strategies that boosted online bookings, delivering a remarkable 120% ROI.

  • Generated AED1.2 million in sales leads through effective organic marketing tactics and targeted email campaigns.

Education & Certification

2015 - 2017

Madurai Kamaraj University

Bachelor of Business Administration

Madurai, India

Graduated with a focus on marketing principles and business management, gaining a strong foundation in consumer behavior, market research, and strategic planning.

2025

IIPD Global Training Center 

Digital Marketing Certification

Training in SEO, Google Ads, content strategy, social media, email marketing, analytics, e-commerce, and much more. Through real-world projects and tools used by top brands

Dubai, UAE

2025

Google

Google Analytics

Dubai, India

Understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.

2025

Hubspot Academy

Social Media Marketing

Dubai, UAE

How to create engaging content, expand your reach, and measure ROI. Learn how you can use social media to up your business’s brand awareness and attract new customers!

Languages

English (proficient)

Malayalam (native)

Hindi (native)

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